You ever notice that if you have a million things to do, but somewhere there are 5 things that are listed to do, it gets done?

Same with sales. If you have a goal for the next twelve months and you monitor it and take action when things don't work out as plan, there is a good posibility you will reach your sales goal. I just left from a meeting with a prospect and he just found out how poorly his sales were for last year. He knew things weren't great but he had no idea how bad. he said had he known all along how he was doing on a monthly bases, he would have made corrective action.

What is it that you don't measure, that could make a huge difference in how your business is doing, if only you kept an eye on it and made adjustments accordingly?