On the weekend my family and I were at two water parks. One water park had a bracelet that could open your hotel room, open lockers, buy snacks etc. The other water park had a nice bracelet that other than color of bracelet, did nothing.
Now as a user which park do you think was more enjoyable? The one that I had to carry my room key and money or the one that needed nothing? You bet I liked not having to carry keys and money. This is definitely a case of the business embracing technology to enhance customer experience.
In today's global economy where companies are competing to sell consumers products and services anything that you can do to distinguishes you from your competition and enhances the users experience is valuable.
Location: SinglePost