by keith
1. December 2008 09:23
The following excerpt is from Oren Harari's blog to the Auto Manufacturers in 2005, when they struggled with ideas for competitive advantage.
Harari's comments incorporate basic concepts to show the secret to success is as simple as produce cars people want to buy.
Harari examines supply and demand rules always with the end customer as the chain driver: I have just done you a great favor.
I have saved you oodles of money that you would have spent for consultancies, surveys and training materials. Whatever it is that your company does, it all boils down to "making cars people want".
The problem is this: the larger the company, the higher the percentage of people on the payroll whose jobs have little to do with making products that people want. Too many people are spending their days earnestly writing reports that will gather cobwebs and attending endless meetings that numb the mind.
But they're not focusing their attention and imagination on helping the company make stuff that customers want to buy. That's the reason that companies become bureaucratic, slow, and uninspired, and why quality, reliability, style and excitement plummet.
I am certain that G.M. and Ford suffer from this malady.
The question is: Does your company suffer too?
Location: SinglePost
Be the first to rate this post
- Currently 0/5 Stars.
- 1
- 2
- 3
- 4
- 5
Tags:
General
Subscribe