This is just a teaser, there will be more on this topic in the future. Prospects type in words or phrases into search engines like Google hoping to find information on that topic and perhaps buy something. I am going to lay out a few steps you need to follow in order for your website to be the site that the prospect finds.
1. Think of the words or phrases that searchers will search on to find your product or service
2. Make sure that your website has information about those words or phrases so that when you are found on those searches, what the searcher finds gets them interested in your business
3. Optimize your website on those key words and phrases
4. Check your ranking on the search engines. You want to be on the first page and preferably in the top 10 websites
5. Re-Optimize until you get your website to the first page and preferably with in the top 10
6. Check daily that your website is optimized (still on first page of a search), adjust accordingly
When I lay it out, it sounds so simple. Remember if it were easy to do, everyone would be doing it!
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